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LA Business Journal
Many businesses in Hollywood are suffering due to the economic slowdown, and as usual it is small businesses that are suffering the brunt of the problem. While most of the press is focused on multi-billion dollar studios, it is the caterers, prop rental houses,...
Stop burning your money like dead leaves!
While the country is currently faced with heat waves from coast to coast, in a few short weeks leaves will be changing colors, evenings will bring a pleasant cool, crisp breeze, and fall will be in full effect. In some parts of the country, people will be raking...
Put your prospects in PAIN
The dance of marketer/prospect mostly involves the salesperson MOVING TOWARD the prospect looking for an opening to push their product or service. Unfortunately this creates repulsion rather than attraction. While there are exceptions where chemistry is strong, often...
We Fall For It Every Time
In this difficult economy everybody is looking for a bargain. That’s why we have to seriously entertain reducing our prices in order to compete effectively. Right? WRONG! We fall for it every time. If you are a finding that you clients are putting more and more...
WOMMA
Can you beleive that there is now a Word of Mouth Marketing Association (WOMMA? If you go to this site, http://womma.org/main/ you will discover that there are all kinds of articles regarding how to get your message delivered to your target audience withOUT using the...
Beyond Traditional Marketing – half day seminar
Chasing customers doesn't work anymore. In today's culture we must leverage curiosity to "attract" clients and business partners. This 2.5 hour class will help you to customize a strategy for your company. - Reduce your advertising while at the same time increase...
Recruitment Tip #253
Before investing your limited time interviewing candidates, carefully consider YOUR desired profile for each position:1. The desired staff member tenure according to the current and future department needs2. Cost and time required to train and retrain replacements3....
Governed and Guarded by Buffoons
It seems to me that we are being governed and guarded by buffoons. I write this blog as I sit in the Delta Sky Pass Lounge at Chicago Ohare. My flight is delayed 5 hours and after speaking with some of my fellow travelers it looks like I'm the lucky one! All this is a...
Small businesses pay tab for health care
It looks like businesses with over 50 employees will be paying the tab for obama's new health care plan. Join me on our radio show this Monday as we discuss the good and the bad of the new plan which Congress passed yesterday and how it affects your business.